• Thanks for linking to my post on the issues Twitter has in delivering relevant results. It was interesting to go back and read something I'd written so long ago.

    While my opinions often evolve, this time they haven't. Twitter might get better at being a content discovery service by pushing Tweets that people I follow are Tweeting (aka Summify) but it still doesn't have real search ambitions. It's just … awful for searching.

    Breaking news is certainly a strength for Twitter but that only comprises a very small sliver of query intent. It's the crawl at the bottom of CNN, not enough to make Google nervous, particularly since they can easily leverage Google+ and provide a decent 'live' experience.

    Right now Twitter is evolving and, in my view, will wind up looking a lot more like Tumblr. By making Twitter more visual and locking out third-party copies (watch out Hootsuite) Twitter becomes a destination site which commands attention – the perfect opportunity for advertising.

    June 30, 2012
    • avalancheindust

      It was a great article! I’m thinking more and more that Twitter realizes that Google isn’t something they want to play (read compete) with. Google’s bread and butter is search. That’s what they started doing and that’s what keeps them going. When they have billions of search a day (I think they’re up to that now – I would have to double check) delivering incredibly relavant searches, it’s hard to compete with that. Twitter’s search is terrible, there’s no denying that. And yes, news is a very tiny portion of it. If they could find some sort of way to improve the search, it would be a little better. But not enough. I don’t think they’re going to try to improve it, especially after Google launched Google+. It will be interesting to see which direction they go.

      Thanks for the comment!

      July 02, 2012

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